Visit automobile dealership web sites and you'll have auto ads following you all over the internet for months --- long after you're already bought a car.
Who benefits from this?
Advertisers because customers are more likely to buy things.
Customers because they see things that are more relevant..
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In my experience, what people don't like is ads. Full stop.
They think they don't like personalized ads, but what they actually don't like is ads.
Nobody benefits from showing me car ads *after* I have already bought a car.
...what they actually don't like is ads.
No, it's *personalized* ads --- ads that are totally divorced from any logical or reasonable context.
It's stupid to assume that I'm still interested in buying a product from last week when I'm viewing a totally unrelated web site. Personalized ads are just plain dumb most of the time.
Fair enough.
But what about after shopping for a car?
There is a name for this, it is called "context sensitive" ads --- not nearly as dumb or annoying as "personalized".
You know, one that encourages me to spend quality time with my family, or one that brings to my attention techniques I can use to achieve inner peace.
Instead, all I get are uniformly unnecessary and unpleasant entreaties to purchase things which I don’t want or need, which I already know about, or which I could find out about with minimal effort.