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Disappointingly, it's not a magnet that attracts cows.

I've tried so hard to not make a joke about magnets fed to baby chickens, but you pushed me over the edge.

In Australia, a "chick magnet" is a large attention seeking car owned by a young guy. It is intended to attract girls (chicks). It always has a serious stereo, and probably has a modified exhaust.

Young guys spend a fortune on their "chick magnet", presumably to indicate that they could spend a fortune on potential girlfriends. The desired outcome often fails to eventuate - many "chick magnets" are only driven up and down the main street occupied by the single owner and his single friends ;)

In the US a "chick magnet" usually refers to a person who can attract women, but it can also refer to an accessory (including a car) with such a desired purpose.

On a somewhat related note, the process performed to separate hatchlings into roosters and pullets is called chick sexing.

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