For soft goods, maybe. But for durable goods it is objectively the wrong decision. They ought to know if you have initiated a return, and act on it, but they don't.
What percentage of Amazon shoppers make repeated, back-to-back purchases of washing machines or kitchenaid mixers? I'm certain it's vanishingly small.
What percentage of people who just bought a kitchenaid mixer would be interested in baking pans, or whatever? Probably more. But if you buy a kitchenaid mixer, tHe AlGoRiThM just sends you ads for more kitchenaid mixers.