It's because business was the primary market for PCs and Windows 3.11 added a network stack and changed everything. Networking was no longer an arcane science that required 3rd party software. Office networks became almost trivial to set up. The impact of this on the world is impossible to overstate. Everybody who used Windows in this era used Win 3.1(1).
1993 was also when Word 6 was released for Windows; moving from a DOS editor to the Windows editor brought a revolution in fonts.
Just have a look at the difference in experience and it's obvious why offices and such adopted windows so quickly:
https://winworldpc.com/product/microsoft-word/6x
Works 2 was released for Windows a year earlier, but I think the 3 release was what really shone. IIRC, that was the version I had bundled with our home PC:
No, it became what some of us called "plug and pray". You plug it in, and it's supposed to work. You install the driver, reboot, uninstall the driver, reboot, clear some temporary files, re-install the driver, try a slightly different driver on the same disk, uninstall the driver, reboot, re-install the driver, and it suddenly works! Then you reboot it and it stops working again.
The reason I always remember 3.1 is that 3.0 was a "big" upgrade, but it was a dog, so they released a vastly-improved 3.1 pretty quickly, so many people got that as the default, and the upgrade was pretty widespread.
This was over maybe a 4-year period in the mid-90s. My memory may be hazy, and I was a university student, so my exposure may have been limited, but myself and my friends never really reference 3.11 because it wasn't used/needed, and indeed most of us used Trumpet Winsock as a TCP/IP stack (3rd party) until the release of Windows 95.