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Comment by jstalin | Hacker News Reader

We seem to be getting more of these types of articles. I haven't seen one yet that declares facebook advertising a raging success for a business.

All of the responses to these articles are usually "they're doing it wrong," which is more of an indictment of facebook than the multiple users who try out advertising and see no positive results at all.

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I agree, this is where people are not understanding the issue. If Facebook is to make it on advertising then it needs to be understood by all how to "do it right" or it will fail. Facebook is different than Google and this article shows what I'm willing to bet is a common result, advertisers do not see a decent return on their investment. If the people paying the money don't see the return they need, or expect, then that's a serious problem for Facebook.

If I had a lot of success with ads on facebook, I would keep it quiet, so negative reviews (which there are quite a few these days) lower prices.

Another thing to consider is that facebook was (still is?) in a quiet period due to IPO, and once it's over we will definitely see some good examples of how facebook ads work.

"I made $100,000 with Facebook ads in 3 months". Would you like to hear how? (True story by the way.) But like you said, people are reluctant to share successes, by fear of being copied.

Yes, I would like to hear how.

You convince people to give you 100 dollars to teach them how to make 100K in three months using ads on Facebook.

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