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you don't need to. you should only hire for marketing once you've discovered a pathway to paying customers.

The work has to be done by the founders but both of you are unwilling to deal with the pain and grit required, you don't need advice, you need perspective.

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Not sure if it was clear in my OP, but there are only 2 technical founders and I am one of them. We also already have a pathway to paying customers; that was also clear in my OP.

Also, what exactly do you mean by pain and grit? we're already doing that. we're growing and have growing pains hence the point of this post.

pain around defining your ICP, testing messaging and targeting, conducting customer research, etc.

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