But I do get what you mean. Preferably we would want to see people putting their minds into 'big' ideas, vast improvements in humanity (such as privatised spaceflight/mining). Facebook has value because it connects people, Instagram has value because it allows people to make their photos look good (and easily share it).
Do you know what Elon wanted to do before SpaceX? He wanted to put a greenhouse on Mars, just so people could get excited about space again. SpaceX isn't just about reusable rockets, it's about selling the idea of a space-faring civilization.
Sorry if I came across as a bit harsh, I'm just tired of people distilling products (that has value) into the parts, as if that is only what it 'actually' is.