Windows 10 and 11 are trivially pirate-able by entering a few commands, pointing to a phony KMS server. This is actually a huge change from the Vista/7 era where you had to download and install sketchy activation cracks.

I'm sure Microsoft still wants to collect Windows license fees from enterprises and hardware manufacturers, but they're far more relaxed about Windows licensing than they used to be.

Windows sales aren't as relevant as everything else they can get from games and Azure, see the 2023 financials, that place them head to head with Apple in earnings.