Who needs 32 GB of memory on a MacBook Air? If you even know what gigabytes are, and you want more of them, you're likely not the target audience.
Also, in the past, I could have bought the base device and bought a couple sticks of memory to upgrade the memory. Now, I cannot do this because of anti-consumer decisions that apple made to prevent user upgrade of memory. The least they could do is offer me the possibility to pay their inflated price for more ram.