Amazon's thrown in the towel on streaming and decided it'd rather be an ad-supported model with Freevee (which also eventually inherits Prime-exclusive shows).
For the rare instances I do want to order something physical from Amazon, waiting isn't a problem. For the rest of the time, I'd rather my dollars go anywhere else.
When someone like me looks at Walmart and says "There's a more ethical alternative", Amazon might have a problem.
But I assume Amazon retail leadership is self aware they're milking the long tail of historical brand cachet while under-investing in their future, at this point.
AWS and maybe some other businesses spin off, adios to the remainder as Sears 2.0.