Can someone explain to me why the reddit leaders want the new interface? Is it because the old one can't track users as well or what? Why don't they just add trackers to the old interface? Or what's the reason?
old.reddit
new.reddit
www.reddit
You use Google on any browser, a specific app isnt necessary.
I guess the goal of maximizing app usage is related to ads and tracking and also adblocking and probably fraud prevention.
Pure speculation on my side but it's what everyone else seems to be doing. Lock your users into your walled garden and avoid bots, scrapers, click-fraud while improving some metrics regarding ads, as ads on mobile are probably easier to target and reddit earns more on them. No idea if you can advertise specifically on mobile.
Additionally the new interface seems to require more clicks = impressions.
If someone has any real info and not only wild guesses for their reasons please share :)