My friends will buy ergonomic keyboards, standing desks, monitor arms, etc. to keep them healthy and productive (which is important), but not wear a helmet because "they look dumb". Without a working brain, none of that other stuff will matter! I always ask them, 'Are you expecting to find a partner while you're on the bike? Who are you trying to impress?'
It's not about looking dumb. It's about ergonomics. Sure, helmets make cycling marginally safer, but they also make it considerably more tedious, which results in people simply deciding not to cycle at all, which results in decrease of both public health, and safety of cyclists.
https://www.reddit.com/r/todayilearned/comments/26subr/til_t...
I just got off my bike in London, no helmet but typical speeds of 10 mph or so. Most cycle deaths here are crushed by trucks where a helmet doesn't help much.
I know two people who had brain damage (like, serious damage that persists years later) from low speed falls - one was literally standing still, and the fall sent them to the hospital for a week. The other one was low speed, just starting off after stopping at the bottom of an uphill section. Not sure the exact details of what happened, but same story - fall -> hospital -> permanent loss of cognitive abilities and some change to personality.
Totally agree that if a truck runs you over, helmet probably won't do much. But a helmet will totally be the difference between an embarassing fall with a few minor scrapes, and one of the most (negatively) impactful moments of your life.