For an organization, they're going to be thinking "why not just get one seat and share it?"
It's also a hard sell to developers, who can spin up a LLM+RAG a lot easier than folks in spaces being similarly served by an OpenAI-as-a-service proxy app. Pointing ollama at my codebase is fairly trivial.
Not trying to rain on any parades; there are a lot of AI-powered projects like this and the ones that are selling are those that have proprietary data and serve less technical spaces.