When they state:
P = 1/Z exp -li Hi
They're directly referring to the Gibbs distribution that pops up in thermodynamics. The Hi are the different terms of the Hamiltonian and the Z is the corresponding partition function.From that point of view they're taking a couple of 'response functions' treating them as if they are part of some kind of energy and find the statistical distribution that such a system would have at different temperatures depending on the average value of each term. The next part is then to find the value for each term that best predicts the observed distribution.
It's a bit like observing how a system behaves for different volumes and then using that information to determine the temerature, pressure and volume of an observed system. (perhaps volume isn't the best example, but something like molarity and chemical potential is hard to visualize)