This company is from the guy who started/funded monitor110.com - which ultimately failed. Interesting post-mortem found here: http://www.informationarbitrage.com/2008/07/monitor110-a-po....

Seven deadly sins of a startup: 1. The lack of a single, "the buck stops here" leader until too late in the game 2. No separation between the technology organization and the product organization 3. Too much PR, too early 4. Too much money 5. Not close enough to the customer 6. Slow to adapt to market reality 7. Disagreement on strategy both within the Company and with the Board