It is cool, but having to redo from the first level after 3 drops kills the fun for me. Of course some would like that aspect, but for me as a casual fun game it's a no.
I felt the same way at first, but it's ten levels, so you'd be done in one session if you could redo every level infinitely. This extends the fun a bit.
It’s ok to be done in one session
Replaying a level is boring
After 10 levels, it could be the same levels again, but with a time limit that gets shorter for each cycle, or something else to make it harder, like wind that blows the ball off course and changes direction all the time.
I think it very much extends the non-fun bits of the thing.