I think the most post-launch coverage they got was when Apple released that universally scorned immersive video of MLS highlights, months late and edited like a traditional TV highlight reel.

If they were just releasing more good video (people loved that Alicia Keys thing), I think there'd be more excitement among Apple fans at least. As it is, it's hard to escape the conclusion that Apple really does think of this as more of a dev kit than a device even for enthusiast users.