Just remember no one is auditing what views, likes and clicks count Google and Facebook tell you, you are getting. Advertisers just milk corporations. They dont care if the numbers are fake. They are now trained to tell everyone to spend more or you dont get attention someone else will.
As Goldharber once famously said , about the Attention Economy - people have limited attention to give anything but infinite capacity to receive attention.
No one likes to hear or believe they dont really have any influence when the system is signalling they do. So the ponzi scheme grows larger and larger.
There is a great book about it (from an ex-googler) called the Subprime Attention Crisis.
No one knows what to do about it so everyones head is buried deep in the sand.
We need new attention allocation systems that are not market driven.