I think we've largely arrived in terms of capabilities and companies are just competing to work out the kinks and fully integrate their products. There will be some new innovations, but nothing like the moon that caps off "you've won". The winner(s) will just be whoever can keep funding long enough to find a profitable use for them.
[1] This task seems far beyond the capability of any transformer ANN absent extensive task-specific training, and it cannot be reasonably explained by stingray instinct: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8971382/
I admit, its hard to use these tools every day and continue to be skeptical about AGI being around the corner. But I feel fairly confident that pure language models like this will not get there.