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Well, think about it this way. How many people as a result of his great advice and transparency have mentioned / linked to his site?

- That alone ensures he will rank top of Google for any Bingo Card Creation based key words.

- Then there's word of mouth from anyone who has ever read one of his articles to anyone who may benefit from using his software.

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Maybe word of mouth is an effect, but I doubt it's a significant one.

If I recall correctly- most of his traffic comes in through long tail keyword searches, which he constructs mini-sites for (e.g. Halloween Bingo Card maker). In these cases I expect that keyword matches, and relevant content are a lot more relevant than links from tech sites (which mostly go to his blog, on a separate domain)

That's the way I remember it, he was already somewhat successful because of his taking advantage of an under-served niche market. Most of what I remember is him talking about how he expanded it and chased the long tail. I'm sure he's had a boost since he started talking about it though.

I suddenly feel the need to read through his posts again.

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