I've noticed that the entire board is full of discussion that encourages further user over engagement with "them" (bots) by (among many other things):

* Encouraging authoritarian and know it all attitudes, essentially fake experts

* Taking the Moralistic high road

* Operational FOMO: Covering topics that "Big XYZ" doesnt want you to know leading to users to come back over and over for the inside scoop

The entire thing is designed to cement user's attention. It's fascinating.