Why would anyone want to buy Bitcoin or own it unless they are hiding money for criminal purposes or dealing in the dark web. It's evidently not a hedge during crisis as we saw with Iran. It does not provide diversification being that it's highly correlated with stock market on downside and much less on the upside. I honestly cannot think of any reason anyone would buy this. Even merchants who accept Bitcoin convert it to cash. Even if the technology seems cool, this does not make it a good investment.