> The company in November began testing the video ads — that will be served to users who are 13 years and older
Maybe by kids you meant 13-17...but I feel like teenagers are not exactly a demographic that never sees targeted ads (e.g. through social media, on YouTube, etc.).
(Full disclosure, I work for Roblox, but not on anything related to ads. Obviously representing just myself and not my employer.)
That is definitely true, but my opinion would be that they need "less ads", and not "more". That's a phase of life when most people are very suseptible to societal messaging, and form their self-image (partly?) based on it.
Not all ads are created 100% equal of course, so one can only hope these ads are nice to the users.
No, they absolutely see them, but teenagers should still be protected from them, because they're not mature enough to even know when they're being manipulated. https://www.marketingdive.com/news/study-82-of-middle-school...
Since DSA targeting ads to minors is forbidden in the EU though.