I think it's safe to assume a company as large as mcdonalds does research on consumers in one of their largest target markets. The CEO may not have personal experience, but I'm sure they have (or have access to) way more data about the matter than actual low-income consumers.

Low income consumers are mcdonalds strongest demographic.

Either megacorps are the evil geniuses with a purposeful plan to destroy America through greed that everyone here claims: And so would be qualified to know. Or they're not.

Im not sure hope you guys continually come up with and believe antithetical cliches.