Last few, rare, times I visited there was always a special on the app that was reasonably priced. Some large burger for 99p or something. So there is some price discrimination. I do miss their 35p ice cream cones in summer
So, are the modern corporations making a big mistake with their current information technology trends and goals?
Imho, yes. They think they can improve their marketing efficiency with it, but the truth is that the effects cannot be measured. As ex-sales and ex-marketers tends to be overepresented at the exec level of $bigco, they will say it does have an effect, but its mostly wishful thinking.