The issue is not about disinformation as such. Who controls the flow of disinformation? Media, of course. When media moans about the rise of disinformation, it says that they can't control the disinformation the way the-powers-that-be want to.
The world is always ending, $CURRENT_THING is the most important thing ever, of the week.
I have a family member obsessed with CNN, has it streamed on multiple televisions around the house at all times. Its quite funny watching his viewpoints flip-flop depending on the current news cycle and what CNN is focusing on at any given time.
Pretty soon here he's probably gonna hassle me about getting another booster, (nameless) experts say they're so safe and effective after all.