I consider it similar to an audio engineer staring at a complex screen of panels, dials, scales - to a random person it wouldn't be intuitive at all, but to the target customer that's exactly how they are surfacing the important parts of their work to a control space.
By the way - the author ultimately did figure out how to use the drill, can't help but wonder if anyone in the chat had to use a drill for some reason, they would simply watch the same video and easily figure it out too - or more likely just turn it, see the difference and be like "Ah ok" without even understanding what torque is.
Article could use an ending or something definitive - this piece wants to be more insightful. Maybe a few more visuals to keep the reader close to the author's train of thought.