> I think the 'most people can't...' is off slightly because good vs bad is purely a personal, instinctive thing.

Typography is not subjective. That non-experts are unable to distinguish between good and bad typography is simply a consequence of the fact that “incompetent people are inherently unable to judge the competence of other people” [1].

[1] http://news.yahoo.com/people-arent-smart-enough-democracy-fl...