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2024 solution? I don't know about that. Companies typically use software to manage these complaints across multiple social media platforms. Ever since Twitter began charging an obscene amount of money for their API, companies just shrugged and said goodbye.

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That's a fair point, Twitter's certainly not what it used to be. That said, there are still a surprisingly number of large companies using it, and a fair few them still run ads there. Not sure when they'll move to Mastodon/Threads/BlueSky/whatever, but it hasn't seemingly happened quite yet.

Either way, I'd say the best advice in any case would be "be very difficult to ignore, to the point the company's reputation takes a hit if they don't resolve the issue".

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