Too often, these corporations act all high and mighty when they make some tiny concession to customers or avoid a PR disaster. That's not them being generous or ethical, that's just them covering their own butts. They have all the money and power in the world, so the least they can do is meet basic standards.We should not reward this as if it is some noble, praiseworthy behavior.
Corporations have immense power and resources. When they finally decide to do the right thing after public pressure, that is not deserving of accolades. They are looking out for themselves first and foremost. So let's not act like they're heroes for it - they're just avoiding getting called out, that's all. True ethics and responsibility from corporations should be the norm, not some rare, praise-worthy occurrence.