If see a thing of the form <three letters>.<two letters that aren't a country I know>/<newline><huge number>, it doesn't really occur to me that it's supposed to be a URL. Doesn't help that in their big example image, the "gt" of gty.im kind of blurs into the bright bit of the image it is laid over.
Apart from the pet-peeve of the missing http://, is splitting URLs across lines a thing now?