To quote the Health Minister, "We were duped." Within a few months in most provinces, orders in council had been drafted to ban the advertising, and prohibit flavours except mint, and there may now be amendments to the laws federally to go further. The slow bureaucratic march to patch the loophole began as soon as it was recognized, basically. Still, the brazenness is stunning. It's the same mentality behind the marketing of the vapes.
https://globalnews.ca/news/10142796/health-minister-nicotine...
https://www.cbc.ca/news/politics/nicotine-pouches-regulation...