Jura seems to be more aimed at companies (who also have money), we had a few at HQ until we "upgraded" to a full on coffee/espresso machine, the type you see at proper coffee shops.
Anyway, as others said ... good coffee they make, and some effort on cleaning they need (deserve).
On office coffee machines ... give me anything but syrup post-mix. Douwe-Egberts, I call you out. You make decent machines as well, stop peddling those abominations.