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Comment by tedunangst | Hacker News Reader

Well, that tears it! I had my iPad Pro preorder all set, but if somebody on X doesn't like the commercial, I'm cancelling this instant.

I've heard more people talking about this ad than any other in recent memory. What a failure.

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we're here, talking about the ad, and by extension the product. which makes it a huge a success for the marketing team. are people that were going to buy an iPad before now not gonna buy an iPad because they got offended? maybe! are people who weren't in the market for a new iPad now thinking about iPads? yup.

It's not that simple. Something like this hurts the brand.

Doesn't that make the ad a success? Getting people to discuss the product leads to greater awareness of the product. Awareness of the product might lead to more sales

This is true for a product from an unknown startup. I'm willing to bet 99% of iPad 3 buyers have already heard that the iPad exists from a source other than this ad or its online echoes.

It's just a mediocre ad, it has no effect to either increase or decrease the sales. those who hate Apple will pile on, fanboys will rant about the beauty of creative sacrifice, most people will be indifferent to an unequivocally ugly and forgettable ad.

it got you to write 81 words about it, so I don't know if I'd call the ad mediocre.

I have never bought an Apple product and likely never will, so there's that.

I didn't know it was the thinest iPad. That actually made me want to check it out.

Thank goodness the entire Apple ecosystem consists of millions of you and no one else then right?

A few replies didn't catch the sarcasm. You have to remember: There is no amount of sarcasm that will be obvious to all readers.

oh really

No, no! You have to buy two now to (checks notes) piss off Elon Musk!

Spot on. As I said on another thread, it's easy to do virtue signaling by bashing or acting shocked.

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