If you are asking whether or not the marketing of such things improves my chances of using a product? No, not in the slightest. It is completely irrelevant to me during that initial marketing/sales phase.

However, if I choose to use a product because it solves a problem I have for a fair price, and they add shortcuts to improve the quality of life while using it, that is likely to retain me as a user longer when new competitors inevitably arise.

It is also a good thing for accessibility of the app, so shortcuts are a good idea in general.

They just are not a good marketing bullet point. (IMO)