Ask HN: How to improve appointment / demo show up rates

I’m looking to help SaaS companies increase the awareness of their SaaS especially where search volumes for their solution are low but it’s clear that it solves a problem their ideal customer has.

For example I have a client doing $600k ARR but their ideal audience isn’t aware solutions are available as the market typically uses spreadsheets etc.

The objective is to incentivise (Amazon gift card etc) your ideal customer (You must know who these are) to attend your demo to introduce them to your SaaS.

They would only get the incentive if they attended the demo and even completed a questionnaire - all verified by the meeting platform used.

We would integrate with existing booking, video meeting software etc

What do you think?