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The common UK plug is large and chunky, put them on the ground and someone'll stand on them barefoot. That hurts. This is the sort of thing that people know instantly what the advantages are. Tis great.

It seems rather unlikely they'd be selling this if they didn't comply with UK regulations!

I'm also not sure why you think it's daring to launch a product for, in your words, "a big market".

I just meant that while big, it's still more or less one country. But, as other commenters have pointed out, the purpose of the product is to make the clumsy UK plug more managable, so perhaps there is no market in other regions for this product. :)

Umm, it only makes sense in the UK, where we have a very large plug standard.

and ireland. and with all the companies from the usa here i suspect it'll be a popular purchase to save space in a bag.

i know i want one or three.

The original idea was fused, I presume this is too.