> SquareSpace has ~44% of the self-hosted website market. Shouldn't that be enough?

They’re making hundreds of thousands of dollars of profit on hundreds of millions of dollars of gross profit [1]. Most of the cost is marketing & sales. Private equity is actually about focussing less on growth and more on sustainability; the logic of this acquisition is that 44% is enough.

[1] https://d18rn0p25nwr6d.cloudfront.net/CIK-0001496963/d08174f...