Really? If this was Apple it might make sense, for OpenAI it feels like a demo that's not particularly aligned with their core competency (a least by reputation) of building the most performant AI models. Or put another way, it says to me they're done building models and are now wading into territory where there are strong incumbents.

All the recent OpenAI talk had me concerned that the tech has peaked for now and that expectations are going to be reset.