Layman here, but what you describe sounds very much like innovation held back by patents:
At the core, it’s really promising tech with actual major advantages over LCDs with applications already in many domains and possibly many more in the future; all you’d need really is incremental improvements, similar to the journey of LCD. Remember the shitty TFT(?) monitors from 20 years ago? Ghosting, low resolution, delay, low contrast, backlight bleeding, etc.
If we hypothetically had 20 companies competing the traditional way, throwing international manufacturing and material science know-how on these bad boys, I’d bet $100 that we’d see massive gains in ability at a fraction of marginal cost – from incrementalism alone – way before you reach physical limitations. And with a bit of luck, there might be a breakthrough in the core tech as well.
> It's kind of a physics based fundamental limitation -- the display is closer to a mechanical display of old than an LCD.
I hear you. But brilliant people have been wrong about these statements in all kinds of areas before. Could you share more detailed what those hard limitations might be?