> Folks here that typically have no idea about business will likely complain that it's just yet another copycat selling fast fashion, without any knowledge about how it's hard to run the kind of operation that they do and how much logistics they are doing, nor don't understand D2C.

Unless there are network effects or high barriers to entry that allow Shein to extract high profit margins at scale, then they are not comparable to a “tech” company.

The article says they have 4.4% profit margin, which means they are in line with existing clothing retailers. They might take business away from their competitors with lower pricing, but their potential seems capped.