European peanut butter is solid, with the consistency of refrigerated butter, or of fudge.
US peanut butter is a thick liquid. Over time, it separates and you get peanut oil on the surface. That oil is unpleasant, so this machine can help mix it back in.
Hence, Europeans wouldn't see the need for this, because they have never witnessed the problem this machine is intended to solve.
The moral of the story is: Accept only peanuts and salt as ingredients; all else is duplicitous garbage.
Please view these commercials for reference:
1. https://youtu.be/FqWgTM4di4s, remixed version: https://youtu.be/-gLOALCvlMI
Tahini on the other hand separates very quickly into oil+solid so perhaps could also do with a spinner
Same goes for Tahini, you can get bottles that never separate, or jar of 100% sesame seeds that needs a stir.
"All natural peanut butter", which is what a lot of us like and what the OP is talking about in their article, is made with just peanuts blended, and the oil separates after a while on the shelf.
It processed in Holland.
Why is it different from the US?
From TFA:
> I love peanut butter. I also hate mixing it. There are many products available to mix peanut butter for you, but I wanted my own design that took no effort to use. I'm looking for a "set it and forget it" solution. For those who don't know what I'm talking about, many natural peanut butters are not homogeneous at all times. The oil and the nutty material separate, and thus require mixing to return it to buttery consistency.