GenAI ⊆ Deep Learning ⊆ Machine Learning ⊆ AI, where ⊆ means "Is a subset of."
Modern "publicly known and commercial" AI is effectively all machine learning
For a sample of non-ML AI that ML still has trouble solving, see papers published in:
Early incarnations/uses of the term include what is now sometimes referred to as Good Old Fashioned AI (GOFAI), with such things as expert systems and ontological classification systems; these still technically fall under the umbrella of "AI". After GOFAI came other forms of technology, including the precursors to our current deep learning models, including much simpler and smaller neural networks. Again, these are still "AI", even if that's not what the public thinks when they hear the term.
See: https://en.wikipedia.org/wiki/GOFAI and https://en.wikipedia.org/wiki/Symbolic_artificial_intelligen...
Technology has been progressing and the definition of AI is loose at best when marketing is nearby. I have a question: what kinds of ways do people describe "unemployed" on linkedin? It is probably glossed over and hyped based on whatever marketing is difficult to verify and is at least adjacent to reality. I think this is similar to ML researchers classifying themselves as AI researchers. HOWEVER, there may be a lot more overlap than simply "adjacent", so someone please correct me if the term "machine learning" or "AI" are regulated terms for public advertisement.
Should we say 'this uses AI' for a Prolog/expert system/A*/symbolic reasoning/planning/optimization system today? Idunno; I had scruples even about calling classical and Bayesian statistical models 'machine learning,' reserving that for models prioritizing computational properties over probabilistic interpretation.
AI = machines doing human-like tasks.
ML = machines learning to do stuff.
Doing financial modeling or code-base security auditing 100x better than a person is good ML and not AI at all.
(Computer vision, in particular, is basically always classified as AI today, but the term was mostly avoided in the industry until quite recently.)