More and more I find myself wondering about the use cases companies imagine when developing websites and apps. My bank is trying to implement a new UI for their online banking and they are trying to mimic the UI of their mobile app.

The issue I have is that the mobile app is already so dumbed down that it's pointless and I don't use it. When you have limited screen space you need to decide what to show first. For my bank it's the status of a MasterCard credit card I don't own on the first screen of the mobile app. Next is some pointless overview of my accounts. I say pointless, because all context has been removed, in favor of massive amounts of white space.

Now they want to replicate this interface, but for larger screens. Most of the screen is white space and you have to click on everything to get details, details that would fit perfectly well, even on a small laptop screen. Also nothing is obviously click-able, because why would you add visual clues that just taints their beautiful white space.

For the most part I think that companies would love to ignore desktops and large screens. In some sense they may also be afraid of presenting users with details overviews, either is to make everything seem more friendly, or to discourage usage.