This is great.

Analytics space has many players in all shapes and sizes.

Mixpanel, Amplitude, Google analytics, simpleanalytics, Posthog, usefathom, plausible.

If you include UI tracking then pendo.io, Fullstory, LogRocket.

Many of them VC funded horses.

As an ex-Mixpaneler and Mixpanel customer now, I wish Mixpanel wasn’t this expensive for a few 1000 users. But like any company in an economic market, they’ll charge for what customers will bear.

Competition is wonderful. May the force be with you.