But censorship resistance and decentralization are not really a problem for most people, and it definitely isn't a unique selling point.
Also, I always say this when Nostr comes up, but the stench of Bitcoin is hard to rub off. No matter how cool the protocol is, every Nostr community is pretty much filled to the brim with cryptocurrency people. At this point, everyone knows someone who has been scammed by crypto, so the association does not instill confidence. (Plus if we're talking social networks, hyper focused nerd communities are incredibly boring to most people)