This completely changes the chances that I'll buy this. I love the idea, but I just can't see myself ever buying an android device that is running Google's panopticon. I also noticed there's nothing on the product page about privacy, and was about to write this off as another nice gadget that I'd never be able to use.
I'm very hopeful with an unlocked bootloader that the community will provide a more privacy-focused operating system so that I can enjoy this product.