Knowing about UI is a bit like knowing about kerning - once you know how proper UI is like, you cannot unsee how shitty modern interfaces are.
Buying decisions are made on looks, not analysis of UI. People will buy pretty, and most people will never be aware of bad UI - they just adjust to it.
This article by Don Norman and Bruce Tognazzini has been discussed on HN before: https://www.fastcompany.com/3053406/how-apple-is-giving-desi... I cannot find the post that got a lot of comments though.
The header line above your post has inert text (the "on:"), buttons (in-place action, like "flag") and links (takes you somewhere, like "parent"). They all look the same. You need to hover the mouse over them to see which areas are clickable, something which is not possible on touch interfaces at all.