They have a RF variant where they put the bands on each seat before the show. THOSE bands are individually addressed with RF, and their position known in advance to the setup. (If you move a band to another seat you'll mess it up). They have a special device that transmits RF across the whole venue. That device probably has a DMX hookup to take commands to transition to certain pre-programmed scenes and/or animations, and commands from a USB-connected PC.
https://i.imgur.com/Di09aD2.jpeg
It sounds like each band can be a part of (at least) 2 "groups", with the example showing groups 1-18 assigned to each stadium section, and 1-9 going all the way around from the first row to the highest/back row.
It's not hard to imagine that they've mapped each of those groups to a DMX channel, with the value indicating the color, and/or flash pattern, etc. Even if you're limited to 512 distinct groups (a single DMX universe), that's a lot of granularity. With that, any lighting designer/operator can use their console of choice to do scene and sequence programming -- no special training needed.
I wonder if the RF system has enough bandwidth to show a movie or an animation at a decent frame rate, because that would be a neat effect.
The DMX part would be like any other light: a pair of channels controls the coordinates to which the transmitter’s gimbal aims, one channel selects a color, one channel selects a command, a channel or two set some other parameters, etc. And the electronics in the transmitter unit convert all this to actual servo commands and to the encoded IR signal. There wouldn’t be a channel to select the active vs inactive state of the IR modulator, as entertaining as that would be. (DMX has a maximum frame rate of 44Hz. Following some links, the PixMob bits are 694.44 microseconds long. RS485 is plenty fast to carry the baseband signal, but DMX isn’t.)
(It’s been awhile, but I have operated DMX-controlled moving lights. And yes, of course I’m speculating.)