It's almost as if people believe in fairness and compensating people for their work.

Also, it's worth noting that this is only true as long as we're stuck in the "must train on the entire sum total of human output ever created" local minimum for machine learning. Given that most biological entities learn with much less data, this might well be the thing that prods ML research to using an approach that isn't "IDK, buy a few containers of GPUs, and half a DC of storage, see if that makes things better".